**In a revealing disclosure, Lara Trump, daughter-in-law of former U.S. President Donald Trump, revealed that the former president personally writes his own social media posts, describing this authentic communication as one of the secrets behind his overwhelming popularity. She made these remarks during her appearance at the Billion Followers Summit, which highlights the seismic shifts in the global media landscape.**
## The Great Media Shift: The Fall of Traditional Broadcasting and the Rise of Digital Platforms
During a session titled **"Media and Influence,"** Lara Trump—American media personality and businesswoman—spoke about the rapid transformation sweeping the global media landscape. **Trust in traditional media** is steadily declining, while social media platforms and independent journalists are emerging as new influential forces. She noted that Donald Trump played a pivotal role in exposing what she termed **"the bias of traditional media in the United States,"** prompting a large segment of the public to seek alternative information sources outside conventional frameworks.
## Trump’s Media Strategy: From Fox News to Podcasts and Digital Platforms
Lara Trump explained that one of Trump’s strengths in the previous election was his ability to transcend traditional media boundaries. Instead of limiting himself to appearances on channels like **Fox News** or **CNN**, he turned to unconventional platforms such as **podcasts** and social media sites, enabling him to reach new audiences previously inaccessible through traditional channels. This strategy reflects a deep understanding of the **impact of social media** on public opinion and its power to reshape how news is consumed.
## The Secret to Appeal: Trump Is the Same Person On and Off Camera
The most striking revelation, however, was her confirmation that **Donald Trump personally writes his posts** on the **TruthSocial** platform and **X** (formerly Twitter). She emphasized that **authenticity** is the fundamental element in building public trust and that this honest communication—where the person is the same both on and off camera—is one of the key reasons many are drawn to Trump. This disclosure highlights the importance of **transparency in political communication** and how it can become a powerful tool for building political loyalty.
## Global Lessons: The Future of Communication in the Digital Transformation Era
The story of Trump writing his own posts offers valuable lessons for content creators and political leaders worldwide in the age of **digital transformation**. At a time when the public questions everything they receive through traditional channels, **authenticity** and a **personal voice** have become rare commodities in the media world. The global spread of this model of direct communication illustrates how **politics in the internet age** is no longer monopolized by traditional media institutions but is now accessible to anyone with a message capable of reaching people’s hearts and minds directly.
this revelation uncovers an important aspect of **political communication strategy** in the 21st century, where **direct communication** through **social media platforms** has become a strategic weapon in battles for public opinion. In an increasingly polarized world where the pace of **global news** accelerates, the importance of **media authenticity** stands out as a decisive factor in winning public trust and shaping **global public opinion**.